Creativity and experience were factors in
appointing design agency Sherry to work with London Elects to
engage and inform Londoners about next year’s Mayor and London
Assembly elections.
London Elects is the independent body
responsible for publicising the elections on 1 May 2008. Its role
is to create awareness and understanding of the voting process and
encourage action.
Sherry will produce all of London Elects’
printed materials. These will include a booklet of Mayoral
manifestos sent to all 5.3million voters, the London Elects monthly
newsletter, all training materials and any other publications
needed in the campaign.
Sherry showed enormous creativity and
understanding in their pitch. They also have experience designing
an effective voter registration campaign for The Electoral
Commission and worked on some elements of the Mayor and London
Assembly elections in 2004.
The publications will be integral elements in
London Elects’ marketing and PR campaign – which will be the
official, politically neutral source of information for the public,
political parties, candidates, media and other election
stakeholders.
Key objectives for all the marketing materials
include:
- providing clear and politically impartial information about the
election process
- motivating people to be involved
- encouraging people to register to vote
- ensuring that they know when and how to vote
As well as creativity, inclusivity and
accessibility are also essential factors in the design. London has
the most diverse population in the UK and the creative work and
layout will need to be clear to connect with people from all ages
and backgrounds. Information will also need to be available in
several different languages.
Anthony Mayer, the Greater London Returning
Officer, said: “Sherry showed a huge amount of creativity in their
proposals and have a clear understanding of the challenges we face.
I am confident they will produce imaginative and yet accessible
materials for our diverse audience.”
Alan Sherry, Managing Director of Sherry,
said: “The Mayoral and Assembly Elections are vitally important to
all Londoners and we are truly excited at the prospect of working
on the 2008 campaign with the London Elects team. Through our work
with the Electoral Commission we have gained extensive knowledge in
devising communications materials that explain the democratic
process and encourage voter participation. Our aim is to use that
experience to capture the Londoner’s imagination whilst promoting
and informing.”
ENDS
For more information
contact the London Elects Press Office
Emma Cassidy 020 7983 4447 or
emma.cassidy@london.gov.uk
About Sherry Design
Sherry Design Ltd is a visual communications
and brand development agency based in Shoreditch, east London.
Founded in 1993 by Alan Sherry, the company’s work spans brand
identity, corporate communications and digital projects. Sherry
works with a diverse range of clients to create design solutions
that excite their audiences and help them communicate better.
Clients include Transport for London, The Electoral Commission, The
FA Premier League, The Arts Council, British Transport Police,
National Grid, South London Partners and The East of England
Development Agency.
For more information contact:
Alan Sherry, Managing Director
020 7729 4834
alan@sherrydesign.co.uk