Candidates' booklet

The election on your doorstep: candidate information booklet delivered direct to 5.5m voters

 

A booklet with manifestos from Mayoral candidates and a full listing of all other candidates standing in London’s 1 May elections will be arriving through the letterboxes of London’s 5.5 million registered voters from the end of this week.

 

To make sure as many people as possible know about the London elections, London Elects produces and distributes an information booklet. All registered voters in London will receive a copy in the post before election day.

 

The booklet, titled ‘The Candidates – who they are, what they say and how to vote’ contains manifestos from the Mayoral candidates, information about how to vote and how the Mayor and Assembly is elected and lists of all the candidates standing for the London Assembly.

 

All the mayoral candidates had the opportunity to add their own 'mini-manifesto' to the booklet in return for £10,000 towards the printing and distribution costs. Nine of the 10 candidates chose to do so.

 

The booklet’s contents, including Mayoral manifestos, are already available on the London Elects website, along with PDF and audio versions.

 

The Greater London Returning Officer (GLRO) - Anthony Mayer - determined the order of the manifestos by drawing lots.

 

London Elects issued guidance to the candidates on how they should supply their manifestos and what content was acceptable. The candidates were responsible for developing their manifestos but the GLRO had final say on what could and could not be included in the booklet.

 

London Elects will start to send out the booklets to postal voters from 16 April and all registered London voters should receive a booklet by 28 April.

 

Matt Bright, Communications Manager at London Elects, said: “The election for the Mayor of London and the London Assembly is the largest and most complex election in the UK. This comprehensive booklet is being delivered to each of London’s 5.5 million voters to help them make an informed choice. Hopefully voters will find it useful.”

 

The 32 page A5 booklet is branded with artwork from the London Elects advertising campaign which is currently running across the capital with the slogan: “Your choice. Make sure nothing stops you voting on May 1”.

 

Matt added: “We want to make sure that, if you want to vote on 1 May, nothing stops you. If you've not voted before, you might not know how to cast your vote or who the candidates are. We don't want there to be barriers to those who want to make their voices heard in London. To find out more, go to londonelects.org.uk or keep an eye out for the booklet coming through your door.

 

PDF and audio versions are available on the London Elects website.

Braille, large-print and audio versions of the booklet are also available on request by calling 020 7983 4444 or info@londonelects.org.uk.

The booklet will also be available at local libraries and borough council offices.

 

ENDS

 

For more information please contact Emma Cassidy, Press Officer at London Elects, on 020 7983 4447 or emma.cassidy@london.gov.uk

 

Notes to editors:

- London Elects is an independent team working directly for the Greater London Returning Officer under separate budget and reporting lines from the Greater London Authority. The Greater London Returning Officer has overall responsibility, as laid out by the Representation of the People Act 1983, for ensuring a fair and accurate election.

- The Greater London Returning Officer has a statutory duty to produce this booklet. 

- All mayoral candidates are entitled to put an address in the booklet if they choose to do so, and pay £10,000 towards print and distribution.

- Candidates are forbidden by law from referring to other Mayoral or Assembly candidates and their policies, and must use the address to outline what they would do for Londoners if they gained the mayoral job.

- The budget for the booklet is £1.5m including design, print and distribution and producing the booklet in other formats.

- A total of 5.7m booklets are being printed – one for every registered elector in London, plus copies for borough council offices, polling stations and libraries.

- The booklet forms part of the information campaign to ensure Londoners are aware of the elections and have all the information they need to cast their vote, including advertising, PR and field marketing and a website http://www.londonelects.org.uk/ and other publications.

London Election on 1 May 2008